Privacy Policy

Last modified on 15/08/2024

Privacy Overview

This Privacy Policy explains how Pure Organic Health LTD ("we," "us," "our") collects, uses, shares, and protects personal information, and the privacy rights and choices we offer, in connection with our websites, online services, and products and services (collectively, our “Services”). In this Privacy Policy, “Pure Organic Health LTD” includes Pure Organic Health LTD and its brand Pure Organic Vitamins.

Personal Information We Collect

Information you provide to us: Personal information you may provide to us includes:

  • Contact details, such as your first and last name, email and mailing addresses, and phone number.

  • Account data, such as the username and password that you may use to establish an online account with us.

  • Communications that we exchange with you, including when you contact us with questions, feedback, or otherwise.

  • Order and purchase history, including your interactions with our checkout page.

  • Payment details, such as your payment card number and shipping address. We rely on payment providers, such as Shopify Payments or Stripe, to process payments and we do not have access to payment card numbers.

  • Customer support chat data, including recordings of interactions through our customer support chat.

  • Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.

 

Automatic data collection :

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with our websites, online services, and our communications, such as:

Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G), and general location information such as city, state, or geographic area.

Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to our websites, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access, and whether you have opened our marketing emails or clicked links within them.

We collect this information using cookies and other similar technologies. For more information, please visit our Cookie Policy.

 

How We Use Personal Information

We use personal information for the following purposes:

Service delivery:

We use personal information to perform our contractual obligation under our terms of use, including to:

  • Provide, operate, and improve our Services and our business;

  • Process your payments and complete transactions with you; and

  • Communicate with you about our Services, including by sending announcements, updates, security alerts, and support and administrative messages.

For our legitimate interests:

  • To improve, monitor, and protect our Services. We use personal information to improve and keep our services safe for our users, which includes:

  • Understanding your needs and interests, and personalizing your experience with the Services and our communications;

  • Engaging in surveys and recording our video and audio chats with consumers;

  • Troubleshooting, testing, and research to keep the services secure; and

  • Investigating and protecting against fraudulent, harmful, unauthorized, or illegal activity.

For research and development:

We may use personal information for research and development purposes in our legitimate business interests, including to analyze and improve our Services and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you.

For direct marketing:

We may send you direct marketing communications as permitted by law (e.g., where we have a commercial relationship with you) and in line with your marketing preferences to keep you updated about our products, activities, promotions, and other initiatives. For example, we will email you our newsletter in accordance with your subscription preferences. You may opt-out of our marketing communications as described in the Opt-out of marketing section. Where required under applicable law, we will only send you direct marketing communications with your consent.

For interest-based advertising:

We may engage third-party advertising companies to display our ads on their online services. We may also share information about our users with these companies to facilitate advertising for our services to them or similar users on other online platforms. We conduct these interest based advertising activities to ensure we present you with relevant updates on our products, activities, promotions, and other initiatives in line with your interests. Where required under applicable law, we will only engage in interest-based advertising with your consent. You can learn more about your choices for limiting interest-based advertising by visiting our Cookie Policy.

To comply with our legal obligations:

To comply with our legal obligations:

  • Ensure our compliance with applicable laws (including consumer laws with respect to purchases you make), lawful requests, and legal processes, such as to respond to subpoenas or requests from government authorities;

  • Audit our internal processes for compliance with legal requirements;

  • Enforce the terms and conditions that govern our Services;

  • Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft; and

  • Protect our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims).

 

How We Disclose Personal Information

We may disclose personal information to:

Affiliates:

Within Pure Organic Health LTD for purposes consistent with this Privacy Policy.

Service providers:

Companies and individuals that provide services on our behalf or help us operate our Services or our business (such as hosting, information technology, customer support, email delivery, survey platform providers, and website analytics services).

Payment processors:

When you make a purchase at Pure Organic Vitamins, your payment card information is collected and processed directly by our payment processors. We do not record or maintain payment card or bank account details. These payment processors may use your payment data in accordance with their privacy policies.

Third parties:

Third parties, such as advertising companies, data providers, and data co-ops, for interest-based advertising and other marketing purposes, including those third parties’ own purposes. To learn how to opt-out, please see the “Privacy Rights and Choices” section below.

Professional advisors:

Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others:

Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees:

Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, Pure Organic Health LTD (including in connection with bankruptcy or similar proceedings).

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through our Services, that information can be seen, collected, and used by others. We are not responsible for any use of such information by others.

 

Privacy Rights and Choices

Account choices:

If you have a Pure Organic Vitamins account, you can review and update certain account information by logging into your account. Registered users may also contact us to request deletion of their account and certain personal information.

Opt-out of marketing communications:

You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the emails you receive from us. You may continue to receive service-related and other non-marketing emails.

Personal information requests:

We also offer you choices that affect how we handle the personal information that we control. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to personal information:

  • Information about how we have collected and used personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.

  • Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machinereadable, readily usable format.

  • Opt-out of the sale of personal information and the processing and sharing of personal information for targeted advertising. We engage in targeted advertising activities and may share personal information with third parties to provide you with offers and promotions, which may qualify as a data “sale” under certain applicable laws.

  • Correction of personal information that is inaccurate or out of date.

  • Deletion of personal information that we no longer need to provide the services or for other lawful purposes.

  • Additional rights, such as to object to the processing of your personal information for our legitimate business interests or any marketing-related purposes, to request that we restrict our use of personal information, and where applicable, you may withdraw your consent to our processing of your personal information.

 

How to submit personal information requests:

  • To request access or deletion of your personal information, please submit a request to info@pureorganicvitamins.com.

  • For other personal information requests, please write to us at info@pureorganicvitamins.com.


We may ask for specific information from you to help us confirm your identity. You are entitled to exercise the rights described above free from discrimination.

Depending on your jurisdiction, you may designate an “authorized agent” to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws.

Limits on your choices:

In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights.

Complaints:

If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “How to Contact Us” section below. If you are based in certain jurisdictions, you may lodge a complaint about how we handle your personal information with a supervisory authority, including in your country of residence, place of work, or where you believe an incident took place

 

Other Sites and Services

Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of or representation that we are affiliated with any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.

Google reCAPTCHA

In order to protect our website and other features, we use Google reCAPTCHA provided by Google Inc. (“reCAPTCHA”) for all United States visitors. We employ reCAPTCHA to check whether data is entered into our forms by a person or by an automated program, script, or bot. reCAPTCHA analyzes the behavior of the person entering the data using various features. This analysis starts automatically as soon as the website is accessed. For analysis, reCAPTCHA evaluates various information (e.g., IP address, browser type, settings, and plugins, URL of the referring website, time spent on the respective website, mouse movements, input characteristics of the data entry, including speed, sequence, and selection of inputs, etc.). The data collected during the analysis is forwarded to a Google server, where it is stored and evaluated. Your use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. For more information about reCAPTCHA, please visit: https://www.google.com/recaptcha.

Security

We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe, and we cannot guarantee the security of personal information.

International Data Transfer

You may provide personal information directly to our website in the United Kingdom. We may also transfer personal information from Europe to our affiliates and service providers in the United States and other jurisdictions. Please note that such jurisdictions may not provide the same protections as the data protection laws in your home country.

When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for personal information and we will comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal information. For more information about how we transfer personal information internationally, please contact us as set out in the “How to Contact Us” section below.

 

Data Privacy Framework

Pure Organic Health LTD complies with the EU-U.S. Data Privacy Framework, the UK Extension of the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework (collectively, the “Data Privacy Framework”) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, United Kingdom, and Switzerland to the United States. Pure Organic Health LTD has certified to the Department of Commerce that it adheres to the Data Privacy Framework Principles (the “Principles”). If there is any conflict between the terms in this Privacy Policy and the Principles, the Principles shall govern. To learn more about the Data Privacy Framework program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

Pure Organic Health LTD may transfer personal information to third parties as described in this Privacy Policy. Pure Organic Health LTD maintains contracts with its third-party service providers restricting their access, use, and disclosure of personal information in compliance with our Data Privacy Framework obligations. Pure Organic Health LTD may be liable if these third parties fail to meet those obligations and we are responsible for the event giving rise to the damage.

In compliance with the Principles, Pure Organic Health LTD commits to resolving complaints about our collection or use of personal information. European individuals with inquiries or complaints regarding our Privacy Policy should first contact Pure Organic Health LTD at info@pureorganicvitamins.com. Pure Organic Health LTD has further committed to refer unresolved Data Privacy Framework complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please visit https://www.jamsadr.com/eu-us-data-privacy-framework for more information or to file a complaint. The services of JAMS are provided at no cost to you. If neither Pure Organic Health LTD nor JAMS resolves your complaint, you may have the ability to engage in binding arbitration through the Data Privacy Framework Panel.

Pure Organic Health LTD may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. Pure Organic Health LTD’s commitments under the Principles are subject to the investigatory and enforcement powers of the Federal Trade Commission.

 

Children

Our Services are not intended for use by individuals under 18 years of age. If we learn that we have collected personal information through our Services from a child under 18 without the consent of the child’s parent or guardian as required by law, we will delete it.

 

Retention of Personal Information

We retain personal information only for as long as is necessary to fulfill the purposes for which it was collected and processed, in accordance with our retention policies, and in accordance with applicable laws and regulatory obligations or until you withdraw your consent (where applicable).
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we use personal information and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.

 

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our websites and online services. If required by law, we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through our Services. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of our Services after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

 

How to Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us by email at info@pureorganicvitamins.com or at the following postal address:


Pure Organic Health LTD
Lytchett House, 13 Freeland Park
Wareham Road, Poole, Dorset, BH16 6FA
United Kingdom